natural beauty

Are you picking up on what we're layin' down, #NaturalWarrior? We're all about pink right now and it's probably obvious that our team is currently...

Our newest product, Bio Correct Multi-Action Concealer, is a game-changer and we can't wait for you to take it for a spin! To...

'Tis the season to be Merry + Bright and our new Bio Extreme Lipgloss in Gold helps bring the holiday cheer to your makeup routine....

Will natural and organic makeup and skincare go bad more quickly than conventional products? The answer is……….not...

The Beauty Department at Ivanka Trump enlisted our very own W3LL PEOPLE co-founder and Green Makeup Pro Shirley Pinkson to show them how to...

Our Elitst Eyeshadow Powders are a not just potent, pigment-packed color for your lids, they also multi-task when mixed into gloss, balm, hair...

Bronzer is a year-round love affair (more about that next week) but in the winter we encourage you to embrace your skin's lack of sun-kissed-glowiness...