W3LL PEOPLE Expressionist Brow Gel

Are you ready to elevate your brow game, Brave Beauty? This week we unveiled our latest green beauty innovation, our collection of Expressionist Brow Gels!

A gorgeous, full, defined brow is the quickest way to accentuate your eyes, help your face appear more symmetrical, and quickly feel more polished and put together.  We dreamed of a brow product that did it all without being overly complicated, and this brow gel is the manifestation of every brow goal we've ever had.

It strengthens brows with cacao seed butter, conditions with shea butter, and nourishes with aloe, while simultaneously being a 3-in-1 grooming product that thickens, fills, and shapes your brows with just a few strokes. The plant-based, cream, wax formula delivers a boost of pigment and a soft, flexible hold that doesn't get stiff, sticky, or flaky.

Of course, we didn't stop with mind-blowing performance or plant-based power. This brow gel is also cruelty-free, vegan, EWG verified, gluten-free, GMO-free, and free of any crappy fillers or ingredients.

W3LL PEOPLE Expressionist Brow Gel

To apply:

  1. Remove the wand from the tube, removing any excess product from the bristles.
  2. Brush into brows using short, upward strokes and allow them to set for 15-30 seconds.
  3. Finally, use the bristled wand to gently shape brows into place.

W3LL PEOPLE Expressionist Brow Gel | W3LLPEOPLE.COM

Our Expressionist Brow Gel is currently available in three shades: dark brown, brown, and blonde and can be purchased on our website ($17.99).

Are you loving your new brow-game? Be sure to tag us on Instagram using @W3LLPEOPLE with #BrowGoals and #BEW3LL so we can share your gorgeous looks.