Authentic, premium quality,
plant-based ingredients.
We believe luxury isn’t based on arbitrary prices and empty promises, but product quality and authenticity. That’s why W3LL PEOPLE cosmetics are expertly crafted with nutrient-rich, beneficial botanicals such as green tea, turmeric, pomegranate, rosehip, and broccoli seed oil. Each is painstakingly selected and tested by W3LL PEOPLE Green Beauty Pros for purity and efficacy.
Natural cosmetics that out-perform
their toxic competition.
What we put on our body goes into our body. For W3LL PEOPLE the choice is clear: if ingredients represent potentially harmful side effects, we don’t use them. Best-sellers like The Expressionist Mascara and Bio Tint Multi-action Moisturizer with SPF 30 are just two of our award-winning, game changers that prove conventional makeup falls short by comparison. Our ingredient labels draw praise from the biggest natural beauty advocates, while makeup junkies don’t miss a thing from the toxin-laden brands they once thought couldn’t be beat. Bottom-line, we don’t use natural ingredients just because it’s the right thing to do, but because they’re better.
Hybrid products that deliver cosmetic
results and skincare benefits all-in-one.
Our entire collection is designed for the modern woman searching for simple, natural, nontoxic cosmetics that work. All W3LL PEOPLE cosmetics include rigorously-tested formulas powered by nutrient-rich, hydrating natural and organic ingredients designed to deliver effective results. This strategy creates multi-tasking beauty products that act like makeup, but provide serious skincare benefits. We know you’ll appreciate your glowing skin, and the extra space in your vanity.
Less is more.
Our minimalist makeup approach drives everything about our brand, not least of which is the highly curated selection of products itself. You’ll be delighted by our foolproof, multi-tasking cosmetic essentials cleverly designed to deliver natural, flawless, glowing skin simply and easily. Give us five products and five minutes and you’re going to look like yourself, just better.
People, Press and Pros can’t get enough.
Hundreds of thousands of ‘W3LL BEINGS’ are buzzing about their beautiful, glowing faces on social media. Checkout our #BEW3LL hashtag and you’ll see what we’re talking about. Top beauty pros are also feeling the good vibes with recognition ranging from the coveted Allure Best of Beauty Awards to Well + Good’s Must Haves and the EWG/Skin Deep’s Verified List. “Finding a bronzer that imparts a natural-looking, sun-kissed radiance can be a challenge. So when we discovered that this one does exactly that and includes organic, good-for-your-skin ingredients, we basked in the glow. After blending a tiny amount of the loose powder onto our cheeks, forehead, and chin, the result was a no-makeup makeup luminosity that looked like our skin, only healthier.”
— Allure Magazine
Makeup with nothing to hide.
No need to scour ingredient labels over here! You can buy our products with confidence knowing our brand is built on ingredient transparency. This means you can find every single ingredient in our product on the packaging, or on our web site.This comes with a commitment to do our very best in avoiding any, and all, ingredients with a questionable track record when it comes to both sustainability and toxicity. Instead of using non-renewable petrolatum and petroleum-based ingredients like propylene glycol and dimethicone, we stick to plant-based ingredients that are safe, renewable and biodegradable. Don’t take our word for it. Our products are EWG Verified–the recognized gold standard for third party health and safety certification.
Triple threat: veteran makeup pro, wellness visionary and cosmetic dermatologist.
Three brains are better than one, especially when they include expertise in artistry, social responsibility and state-of-the-art science in one chic, yet conscious package. As such, the W3LL PEOPLE founding Beauty “Dream Team” is equipped to conceive, design and produce the best cosmetics in the world. Our multi-disciplinary approach produces unusually effective products that don’t compromise on performance or health. Truly, W3LL PEOPLE represents the future.