W3LL PEOPLE Founders
Almost five years ago, three University of Texas alumni came together to launch an all-natural cosmetics line. This spring W3ll People (pronounced Well People) was introduced to eight European cities with H&M’s new high fashion retail concept called & Other Stories.
“It’s been such a whirlwind and an amazing opportunity,” says co-founder James Walker. “We’re a company that cares about the way you look, but also care about the way you live.”
The W3ll People trio, made up of Walker, makeup guru Shirley Pinkson and cosmetic dermatologist Reneé Snyder, has their flagship studio in Austin but their loyal following spans across the country where their products are also available.
In May, the company will introduce Americans to some changes to the brand that are already available in Europe. W3LL PEOPLE’s new concept includes sleek, environmentally-friendly packaging and upgraded product formulas and new colors. Most of their new products will incorporate organic aloe and new colors will be introduced such as blood orange caramel and creamy crimson.
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