Sound the beauty shopping alarms! W3LL PEOPLE is a BIG player in Birchbox's 'ingredient conscious' brand offering!
On Friday, July 11, booming beauty retailer Birchbox planted its brick-and-mortar flag with the opening of its first-ever beauty store, on West Broadway in Soho.
The New York-based company has a loyal following of beauty buffs who love getting their pretty-little-packages of new, curated products in the mail each month, and that experimental beauty attitude is built into the store experience in a big way.
Inside the the two-story Manhattan space, you’ll find a “Build Your Own Birchbox” or “B.Y.O.B.” section, where you can hand-pick five sample-size products of your choice for $15, and a “Try Bar” a place for testing products before you commit at the register.
Downstairs, hair ($30), makeup ($30), and nail ($10-$30) services are offered—a lifesaver if you ever find yourself with a hot date and no time to head home first. And as has become customary at blowdry bars, you choose the look you want off of an iPad (think crown braid, natural glow makeup, and nail art options).
Read more of this Well + Good article here at: http://wellandgood.com/2014/07/14/birchbox-opens-its-first-retail-store-with-natural-options-for-healthy-beauties/
