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The rumors are true! You may have spotted our Nudist Eyeshadow Palettes floating around Instagram, or perhaps in the natural beauty aisle at your local Target --- where they were available exclusively up until now!

Today we are launching our Nudist Eyeshadow Palettes on our own channels, and are so excited for you to experience first-hand all the love, innovation, and good-for-you ingredients that we have packed into each one of these dreamy hues.

What's different about our palettes, and why should you make the switch to nontoxic eyeshadows? Conventional eyeshadows can contain harmful preservatives such as formaldehyde, or nasty ingredients like aluminum powder or talc. Our Nudist Eyeshadow Palettes are completely safe, healthy, and nontoxic, along with being vegan, gluten-free, GMO-free, and created using sustainable energy. They are formulated using a proprietary blend of beautiful botanicals and treat your sensitive eye area to a dose of organic grapeseed oil, organic jojoba seed oil, and organic rosemary oil. Their gorgeous, good-for-you formula goes on smooth, blends easily, and never looks chalky.

Inspired by the Rocky Mountains of Northern New Mexico, the collection currently offers two palettes featuring 5 plant-based, velvety shades that are rich in color while touting serious staying power and superior blendability.

The two palettes work together to create a dreamy collection of 10 shades that work for all eye colors and complexions, to provide you with a full range of shades that create a variety of subtle and dramatic looks -- all without the use parabens, sulfates, crappy fillers, or harmful ingredients.

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Our Taupe-Based Palette has gorgeous natural hues ranging from pale peach to a deep brown. The palette features the following shades: 1 -Bone, 2 - Luminaria, 3 -Saddle, 4 -Adobe, and 5 - Chile Chocolate.

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See it in action with this step-by-step tutorial and video! Watch as Shirley uses our #1 Nudist Eyeshadow Palette to create a neutral eyed look suitable for any event. Pair it with our Optimist Lipstick for a bright, bold lip!

Shirley uses three shades from the Taupe Palette - Bone, Saddle, and Luminaria - and a simple application technique to create an everyday eye look.

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Our #2 Violet-Based Palette is slightly more vibrant, with hues ranging from light blush to deep plum. The palette features the following shades: 6 -Rose Quartz, 7 - Aura, 8 - Ultraviolet, 9 - Smoky Plum, and 10 - Deep Amethyst.

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See it in action with this step-by-step tutorial and video!  In this look, Shirley will show you how to use our #2 Nudist Eyeshadow Palette to create a smoky eye that can be turned up or down depending on your mood.

She uses three shades from the #2 Nudist Palette - Rose Quartz, Deep Amethyst, and Aura - and teaches you her effortless technique for a clean smoky eye that looks perfect every time.

Pair these eye-catching palettes with our Expressionist Mascara, Expressionist Liquid Eyeliner, Expressionist Brow Gel, and Bio Correct-Multi-Action Concealer for a completely nontoxic eye look from start to finish, then share your finished looked with us on Instagram using @W3LLPEOPLE and #BEW3LL!