W Magazine November 09Jamie Rosen, W Beauty Editor, recently praised W3LL PEOPLE as the "playful" newcomer of the best new makeup brands. Read the full article below:
THE 6 BEST MAKEUP BRANDS YOU'VE NEVER HEARD OF
If makeup companies were movies, with brands like Estee Lauder and Lancôme taking center stage as the blockbusters, these six lines would be the independents of the bunch. Little-seen but much beloved by in-the-know fans and critics (in this case, beauty editors), they all have a distinct point of view. It should come as no surprise that each of these six was started by a woman.
W3LL People: The playful newcomer of the bunch, this line is for anyone who's into simplification, ease and eco. The line contains none of the nasties (parabens, sodium lauryl sulfates), plus all the packaging materials are recycled. The Universalist Multi-Use Color is the makeup equivalent of finger food—a balm-like stick that can be applied all over lips, cheeks and even eyelids for a fresh, outdoorsy glow. w3llpeople.com
By Jamie Rosen