W3LL PEOPLE all natural makeup is built upon the power of pure organic aloe for a reason. Actually quite a few reasons. First documented for it's healing and restorative properties in 1750 bc, aloe has played a crucial role in medical treatment dating back from ancient chinese practices to modern day science. The beauty of this supernatural succulent is it reduces puffiness under the eyes, hydrates and soothes stresssed skin, promotes cellular renewal, and heals blemishes. Phew!
The key to aloe's curative success is it's unique ability to deeply penetrate the skin with an absorptive capacity four times faster than water! (Thanks in part to the wonderous lingnin compound found in it's cell walls.) Thus, aloe delivers a synergistic cocktail of amino acids, glycoproteins, enzymes, salycilic acid, nutrients, vitamins and host of unique anti-inflamatory agents. Can we just bathe in it daily please? Three hero chemicals in particular play a part in this aloe-magic: aloin, barbaloin, and aloe-emodin. We love you!
But make no mistake, for aloe to work its mojo it cannot be adulterated and destroyed through crappy commercial distillation. That's why, of course, we infuse organic aloe in it's most potent form into all our gorgeous makeup formulas. We even developed a hi-tech, flash freeze-drying technique to incorporate pure aloe into our mineral powder makeup. The result for our cream makeup is whipped buttery goodness that's uber hydrating. And our mineral powderss have an impossilby light, nourishing quality. After mineral makeup application spritz with your favorite toner to activate the aloe on the complexion - skin feels instantly hydrated and soothed. That's some seriously beautiful science.
Say good-bye to old-school makeup that does nothing and then more nothing. Now you can fight flaws and premature aging with a tap of your gorgeously manicured finger thanks to W3LL PEOPLE makeup that's chock full of the ever amazing aloe.