natural cosmetics

We’re turning the volume all the way up with the latest addition to our mascara lineup: NEW Expressionist Volumizing Mascara. Trust...

Culturally, there’s a big conversation around inclusivity and fluidity, particularly in the makeup world, which is a bit ironic considering the...

The rumors are true! You may have spotted our Nudist Eyeshadow Palettes floating around Instagram, or perhaps in the natural beauty...

Summer is nearing and I am sure you're eager to catch some ‘rays! But friends, before we slather on that sunscreen let's grab a matcha and...

Regardless of how great your skincare routine, it's normal for your skin to feel a bit dull and lifeless in the depths of winter. The drier...

Hi, Brave Beauties! Shirley here from W3LL PEOPLE and today I'm going to show you one of my favorite classic holiday looks using our safe, non-toxic,...

Join our team of green beauty gurus as we help you check off some of the people on your holiday shopping list! We're picking out one item from...