Yes ladies, summer is finally here. Whether you’re a sun worshiper or shade seeker, we’ve solved the summertime sadness that can happen with your foundation. Foundation gets a bad rap during the summer. “It will clog your pores.” “It feels so heavy on your skin.” And then there’s the tricky way your complexion changes shades as you get more or less sun. If you’re in the "no-foundation-till-fall camp,” listen up. W3LL PEOPLE's luxe all-natural makeup formulas are actually breathable with active skincare benefits perfect for solving any summer skin issues. Specifically, you’re going to love our foundations. They have a weightless texture, and contain premium quality ingredients like pure zinc oxide that help protect your face from UV and UVB rays. The key to foundation in the summer is picking a summer-friendly formula that’s right for you, and learning how to apply it correctly. Co-founder and veteran makeup artist Shirley Pinkson shares her tips for getting a natural, summery look—and the coverage you need—without feeling weighed down.
Blend Bio Bronzer Stick to Match Your Skin Tone
Even the most fervent SPF-applier is likely to see a slight change in their skin tone over the course of the summer. Shirley’s solution? Use W3LL PEOPLE's multi-functional Bio Bronzer Stick to “even the playing field.” Just mix the Bio Bronzer Stick into your daily routine by tapping and blending a thin layer over your Altruist Foundation Powder or Narcissist Foundation Stick. Trick: use our Foundation Brush for quick, even, easy application. Concentrate application on the crown of your head near the hairline and under the apex of your cheek bone. Blend out accordingly making sure to give your nose, chin and eye contour a little love.
A few words about our Altruist Foundation Powder: it contains calming aloe and chamomile to soothe your complexion, and non-micronized zinc oxide to protect it from future sun damage. And if that’s not enough, it’s been selected by the beauty experts at New Beauty Magazine as the best powder foundation for sensitive skin. It's a premium loose powder formula that contains triple-milled pigments, so it’s basically imperceptible on your skin. Dust the loose foundation onto your face with our superfine Kabuki Brush, made with ultra soft bristles that mimic natural hair, for even coverage. Shirley’s on record for choosing our loose mineral foundation as the best method to achieve a natural no-makeup-makeup look.
Not to play favorites, but our Narcissist Foundation Stick is the bomb (Elle Magazine picked it for best cream stick foundation). This miracle-like formula is based on premium organic, omega rich sunflower seed oil known for it’s nourishing and healing properties. Even though it’s a “cream”, it blends and breathes with skin seamlessly–even in summertime climates. Just be sure to amp up your Realist Invisible Setting Powder or Bio Brightener Invisible Powder to set and control oil and shine.
Still struggling to find the right color? Consult our handy Shade Selector tool.
Use the Right Tools for Coverage
Sticky, sweaty fingers are not the ideal foundation applicators for obvious reasons. Instead, after moisturizing or priming skin, use the W3LL PEOPLE Foundation Brush to apply the Narcissist Foundation Stick. Blend the creamy formula into your skin to conceal blemishes, reduce redness, and even tone, and tap the brush under your eyes to minimize dark circles. TIP: Pinkson also likes to use the Kabuki brush for application to get a tinted moisturizer effect—just run the bristles over the top of the foundation stick, then apply it in long downward strokes to your face.
Get a Sheer, Luminous Finish
The downside of sun-dappled skin? It can get pretty dry and flaky. Shirley recommends spritzing on a refreshing skin tonic (we love S.W. Basics Toner and One Love Organics Vitamin D Moisture Mist) before brushing the Altruist Foundation Powder onto your skin—the tonic will absorb the powder for a sheer finish. To create that healthy, radiant look, dust on a layer of our must-have Bio Brightener Invisible Powder with the Kabuki Brush. This weightless clear powder is packed with delicious organic and natural actives like crushed fresh water pearl. Yeah, its amazing. And if we still haven’t convinced you that foundation is indeed a fit for summer, the Bio Brightener Invisible Powder can be your hero. Used by itself it acts like a clear foundation. It will minimize pores, even skin tone and create an age-defying soft focus effect. Bonus: it helps manage excess oil and shine while creating a gorgeous, youthful glow on the skin. Be sure to lightly spritz the complexion one final time to complete your gorgeousness. That final spritz will help blend, even and set our gorgeously good for you makeup.
We want to give you the best summer skin so this weekend May 27th - 31st only receive a FREE BIO BRIGHTENER STICK MINI with $50 purchase of full size cosmetics on W3LLPEOPLE.com. NO CODE REQUIRED. ONE PER CUSTOMER.
How do you highlight with your W3LL PEOPLE products? Show us on Instagram with #BEW3LL # Highlighter!