When asked for images of motherhood, the soft curves of a pregnant belly often come to mind. And it's true, although beautiful families are created in other ways, none of us would be here without that time spent in our mother's womb, and that precious little "bump" is one of the first signs that a woman is transitioning into the role of mother.
Pregnancy can also be the first time in a woman's life when she starts reading the ingredient labels on her favorite products and becomes aware of the fact that the products she is absorbing into her body are also being absorbed by the body of her unborn child. Yes, motherhood brings on many changes and one of them is awareness for how our choices impact our health and environment.
The beauty world is taking note, and is aware of the important role ingredients play in women's choices. Our nontoxic Narcissist Foundation Stick was recently featured in Pregnancy & Newborn Magazine as one of the best products for moms-to-be.
Mothers want access to products that not only guarantee the healthy and safety of their children, but products that also help preserve the Earth so that those healthy, beautiful, rambunctious children have a place to call home. Our team at W3LL PEOPLE is proud to share few initiatives that help make life easier for mothers, and help preserve our Earth for the future. We have partnered with Healthy Child, Healthy World to help educate moms and moms-to-be about making clean and safe product choices, both for themselves and their children. Healthy Child, Healthy World recommends products that are cleaner and greener for your home, body and the planet to help simplify that decision. EWG's Executive Director, Heather White, does an incredible job of explaining the importance of understanding product and ingredient safety in the video below:
Along with our work to simplify product purchasing, W3LL PEOPLE also offsets carbon emissions with the help of Carbonfund.org. Offsetting carbon emissions helps to fight global warming and contributes to cleaner energy. Carbonfund.org organizes projects relating to renewable energy, energy efficiency and reforestation. Through this program, W3LL PEOPLE is able to offset 72 tons of carbon annually, as well as providing a cosmetics collection that is completely carbon-free! We are so proud that through our creation of safe cosmetics, we are able to also help conserve our Earth for the future of our children.
Today we honor mothers and the commitment they make to providing themselves and their families with products that are safe and eco-friendly! Cheers to you, ma!