Our fans trust us to deliver beautiful products, made with the purest and most natural ingredients that out-perform chemical-filled competitors. We appreciate being held to a high standard, because we have high standards ourselves! Our fans trust that we'll deliver the green goodness!
We recently set out to prove that a finishing powder can set your makeup, soften fine lines and hide imperfections, while still allowing your skin to look dewy, bright and naturally radiant. We knew the research would be tedious and that it would take multiple formulas before we found the perfect blend, but today we are thrilled to introduce you to our reimagined Bio Brightener Invisible Powder!
This fan-favorite is now creamier, dreamier, and ultra fine. While it will still deliver the makeup-setting power you expect from a finishing powder, the new formula warms up to skin, allowing for a dewy finish. How exactly did we accomplish this mind-blowing combination?
As we searched the globe for the ingredient that would help this dream product come to fruition, we were introduced to freshwater pearls. Pearls are known for their healing and nurturing properties and are seen as a symbol of femininity, helping women connect to their "inner goddess". It sounded too good to be true! But to our delight, when finely milled, pearls produce a powder that sets your foundation while still letting the natural beauty of your complexion shine through.
Sweeping our remixed Bio Brightener Invisible Powder across your cheeks for the first time is an experience you won't soon forget. It is finer than any powder you have experienced. Its effect at first is cool and silky. It sets your foundation, guaranteeing that your makeup lasts all day and well into the evening hours. As you continue to wear it, your body heat will naturally warm up the formula, allowing the power of the pearl to shine through, literally uncovering your inner goddess.
While we are pretty excited about the powerful pearl aspect of our new formula, we can't forget to mention another super-star ingredient, organic aloe, which you will find on ingredient labels throughout our entire collection of natural, nontoxic, cruelty-free cosmetics. Aloe is known as one of the most calming and restorative plants found in nature. We couldn't image developing a face powder without it.
When it comes to the challenge of a reinvented face powder, we delivered! We can't wait to get get this new baby out into the world and into the hands of our most dedicated fans. We want to be there for your first swipe as you discover the creamy magic! Show how you glow! Share your experience with us on Instagram by tagging @W3LLPEOPLE, #BEW3LL and #BrightenerPowder.